Your Instagram, now a real storefront.

Shoppers discover you on Instagram, then browse, buy, pay, and track — escrow-protected — on your own branded storefront. With WhatsApp checkout too, for buyers who prefer chat.

Start selling — it’s freeSee how it works ↓

Only onboarding a small group of sellers right now.

✓ No subscriptionNo card requiredNo lock-in
WhatsApp chat with Aurelua's verified profile: a buyer asks how much, gets a secure checkout link, pays, and the order is confirmed in chat
WhatsApp pay-links
Escrow on every sale
60-second setup
Keep 100% · no seller fees · no subscription
Storefront built for you
Made for SA + Africa
WhatsApp pay-links
Escrow on every sale
60-second setup
Keep 100% · no seller fees · no subscription
Storefront built for you
Made for SA + Africa

Escrow protects every order — right to the doorstep.

The buyer pays into escrow, gets tracking, and confirms delivery — all in WhatsApp. The seller is only paid once the buyer taps “Confirm receipt.” No chargebacks, no chasing.

  • Shipped — buyer gets tracking in the chat
  • Delivered — one tap to confirm receipt
  • Released — seller paid from escrow
WhatsApp chat with Aurelua: order shipped with tracking, delivered with a Confirm receipt button, then 'the seller has now been paid from escrow'

How it works

From your social page
to a live store

aurelua.com

Where brands begin

Your social media handle

@yourstore

Built for DM-first commerce

Designed around how
you actually sell

WhatsApp pay-links

Drop a payment link into any chat. Buyers tap, pay, and you see it land — without leaving WhatsApp. No more screenshots of bank details or 'has it cleared?'

Escrow on every sale

Money sits with Aurelua until delivery is confirmed. You're protected from chargebacks; your buyers are protected from no-shows. Every completed order builds your trust history.

Your catalogue, auto-loaded

We pull product names, prices, and categories straight from your posts. Update once on Instagram — it's reflected wherever you send the link.

Shareable storefront in 60 seconds

A clean link you can drop in your WhatsApp status or IG bio. For the buyers who do want to browse before they DM — without forcing them onto a site.

Preview Stores

Built with Aurelua

Tap any store to see what Aurelua builds in 60 seconds.

Cneh Shuga

12 products

PrelovedPlace

12 products

Burgeon Flora 🇿🇦

8 products

Swelly With The Good Hair

6 products

Pricing

Free for sellers. Keep 100%.

No monthly fee, no commission — you keep 100% of every sale, paid straight to your bank. Buyers cover one small, transparent Buyer Protection fee at checkout.

No card requiredNo lock-inCancel anytime

No card on signup, no monthly subscription. How pricing works →

The risk is on us

Five reasons to start today,
nothing to lose

We back every claim on this page. If something doesn't work the way we said, we make it right.

Keep 100% — zero seller fees

You keep 100% of every sale, paid straight to your bank. No commission, no monthly fee — buyers cover one small, transparent Buyer Protection fee at checkout.

14-day first-sale guarantee

Don't make your first sale within 14 days of going live? Our founder personally schedules a 1-on-1 session to get it working. No tickets. No bots. Real founder.

60-second setup — or we build it for you

Paste your handle. Your store is live in 60 seconds. If for any reason it isn't, our team builds it for you — free.

Your data is yours

Export your full customer list, order history, and product catalogue anytime — standard CSV / JSON. We will never hold your data hostage.

Cancel anytime — no contract

No card required. No monthly subscription on the free tier. No notice period. Your existing escrow orders complete normally, no surprises.

Questions

Everything you want to know

Is my store really free?
Yes. Free to build, free to preview, no card on file — and free to sell. You keep 100% of every sale with zero seller fees or commission; card processing is covered by the buyer's protection fee, not deducted from you. Buyers pay one small, transparent Buyer Protection fee at checkout that funds escrow.
How does WhatsApp checkout work?
Every product has an "Order on WhatsApp" button. One tap opens a pre-filled message to you with the product and price.
Does my Instagram need to be public?
Yes — we only read public posts. If your account is private, switch to public for a minute while we build, then switch back.
What if the AI gets my products wrong?
You are always in control. Edit names, prices, photos, and branding anytime after you claim your store.
Can I edit my store after it is built?
Yes — you’re always in control. Edit products, prices, and branding anytime. No code.
How do I get paid?
You keep 100% of every sale, paid to your bank. Funds are held safely in escrow until the buyer confirms delivery, then released to you — card, instant EFT, or WhatsApp.
Is there a subscription fee?
No. Zero subscription, zero monthly minimum, zero seller fees — you keep 100% of every sale. Buyers pay one small Buyer Protection fee at checkout.
Supported payment methods
WhatsAppSnapScanPaystackEFT
ZAR only

Your next customer is already
in your DMs.

Free preview. Keep 100% of every sale — no seller fees, ever.

Start selling — it’s free

Free preview · No credit card · Live in 60 seconds